While
food product sell-by dates are not legally binding, consumers construe them as a
company's guarantee of safety and quality. When a consumer is forced to throw
away a spoiled product that has yet to surpass its expiration date, he or she is
the short-term loser. In the long
run, however, persistent microbiological, chemical, or physical problems
associated with a product can have lasting negative repercussions on a
company’s most precious asset: its brand.
A Silliker shelf-life study yields valuable data about the life expectancy of a product, ensuring quality fit for a consumer's optimal enjoyment experience. Shelf-life studies are instrumental in helping you make informed decisions about your new or existing product, with possible money savings.
As
your R&D partner, the Silliker Food Science Center can help you identify
potential quality and safety issues prior to the launch of a new or reformulated
product.
Contact
David
Crownover, Silliker Food Science Center Client Services Manager to
find out out how our professionals can help you assure the safety of your product or process by designing studies to improve your food safety and quality
programs.
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