This kind of test allows evaluating the degree of acceptance or preference in certain groups of population against certain food. Organoleptic characteristic valuation is carried out with consumer groups with sociological characteristics previously established. The accomplishment of these test is used for:

• To determine the consumer’s acceptance to a new product
• To select, between several prototypes, the new product to send to the market
• To determine and make the pursuit of preferences
• Suppliers selection
• To establish strengths and weakness of the products Market positioning
• To make the description of the ideal product
• To know consumer’s opinion about a determined package/presentation/brand/price, etc of a product.

We can advise you about the most proper test in each occasion based on the required information.

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